Aaron Del Mar – Founder & CEO

Aaron Del Mar founded ASM back in 2008. As President, Aaron oversees all aspects of the company. Graduating from Indiana University with a bachelor’s degree in Public Management, Aaron has become a true entrepreneur and currently owns and manages multiple companies. He currently resides in Palatine, IL, with his six children.

Heather Frayn – Event Director

Heather Frayn joined ASM in 2010 as an Event Director. She attended the University of Missouri where she received a degree in Journalism. With her background in sports journalism, she brings a strong devotion and knowledge of sports to ASM events. She resides in Chicago, IL where she lives by Wrigley Field and spends her free time cheering on the Cubs!

Madison Mari – Operations Manager


Danielle Snare – Communications & Social Media Director

Danielle was a key player in helping get ASM off the ground back in 2008. After a short time away she rejoined the team in 2010 as an Event Director and now currently oversees ASM’s Communication & Social Media. Being an avid runner herself, Danielle brings personal experience as well as the love of running to ASM events.

Danielle graduated from Trinity International University, where she received her Bachelor of Arts degree in Communications. When Danielle isn’t working on ASM projects, she enjoys time with her husband and being a mommy to her three beautiful children.